Brand Awareness refers to the positive-bias that most consumers have towards particular brands. For instance, you likely prefer to buy certain products/services from a particular company despite similar offers from other manufacturers/providers. This customer brand preference makes brand awareness so important to small, medium, and large business enterprises because it has a notable impact on sales revenue. Consequently, large multinational businesses spend millions of dollars every year on brand awareness campaigns, usually targeted advertising meant to influence customer preference on a macro scale.

Brand awareness strategy refers to the advertising approach used by business enterprises to promote their brand. While implementing a brand awareness strategy, you incorporate more than one method of advertising, whereby each method focuses on a different stage of the consumer purchase journey. Some conventional brand awareness strategies include: – ● Targeted email marketing via Gmail, Hotmail, Yahoo, etc ● Social media marketing via Facebook, Instagram, Tweeter, Blogs etc ● Search query marketing via Google Ads, MSN Ads, etc ● Signage via billboards, store-front branding, and many others

Investing in brand awareness benefits your business in multiple ways. The more notable of these advantages include: – ● Increased sales revenue from the sale of products/services, i.e., consumers are willing to spend money on your range of products/services. ● Increased customer loyalty to your particular brand of products and services, i.e., consumers are less willing to try out competing products/services. ● Easier introduction of new products/services into an existing market, i.e., you have an easier time convincing customers to purchase your product/services.